Falguni Nayar, Founder of ‘Nykaa’ is one of two self-made female, Indian billionaires, after the enormous stock market listing of Nykaa’s parent company, FSN E-Commerce Ventures Limited. Falguni Nayar started Nykaa in 2012, months before she turned 50.
Advertisements have been an important medium for companies to promote their products through powerful messaging. Thus many companies try to come up with unique taglines or innovative ideas that people associate with their brand products. Marketing in India has become increasingly focused on gender roles, family hierarchy, and traditional marriage practices.